Apple doubles down on privacy with new software features

(mylifeunlock) – Apple’s been making no secret of its strategy when it comes to privacy over the last few years, with high-profile ads and constant updates to make it clear that it sees privacy as a core attraction for customers.

That’s not changing at all with the advent of iOS 15, macOS Monterey and WatchOS 8, all of which were unveiled at WWDC this year, and each of which is getting at least some new privacy features.

In iOS, first, Apple’s giving its Mail app more options for stopping tracking – Mail Privacy Protection. You can stop email senders knowing when you opened the email, how far you read and other metrics typically used. Similary, you can block your IP address from trackers in Safari.

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A new feature called App Privacy Report will also let you see how individual apps are tracking you, and give you the option to amend this if you don’t like how things look.

Another huge change for iOS and iPadOS is that Siri requests will be processed on-device, making for faster responses, the ability to use Siri without an internet connection, and bettery privacy.

For users on iCloud+, the paid-for tiers of iCloud, there will also be Private Relay – a new service to encrypt your web traffic completely, making for a VPN-like privacy shield.

There are a few more tidbits to glean from Apple’s full annonucement of the privacy features it’s working on, but it’s a strong swathe of changes, although it won’t be music to the ears of advertisers.


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Writing by Max Freeman-Mills.


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